Profile
12+ years of experience in interactive and print media. Skilled in strategic and tactical development of small, medium and large-scale projects. Experienced in all phases of project development, including: project goals and deadlines, managing resources, art directing designers and collaborating with information architects, usability research teams and developers. Ability to engage with senior marketing and executive management. Supreme managerial and problem solving skills. A born organizer and team player.
Experience
Dell, Inc.
Art Director
2007 - Present
Art direct and oversee the creative execution of online solutions by the internal design team with a main focus on high profile projects, such as the redesign of Dell.com home page and the future state of Dell’s purchase path, including user tools like product advisors and the product configurator.
Alliance Abroad Group
Assistant Director of Marketing
2003 — 2007
Concepted and managed print and online marketing materials for a leading international recruitment company that offers work and internship programs in the USA and around the world. Including: trade show materials, brochures, direct mail pieces and web sites.
Andres Saa Design
Freelance Designer
1997 — 2007
Concepted and design web sites, stationary, collateral and marketing materials for different clients, including: Cissi’s Market, Akhassa (Austin, TX), Bastide & Pigeonnier (France), CitySightseeing, Adonbus (Spain), Go Shopping, Defrescura (Bogotá, Colombia)
Education
Web Design Certificate
1999 - 2002
Wilmington, DE
DCAD - Delaware College of Art and Design
(partnered with the Pratt Institute and the Corcoran
College of Art and Design)
Bachelor of Graphic Design
1993 - 1998
Bogotá, Colombia
University of Bogotá Jorge Tadeo Lozano
University Emphasis Field: Marketing & Advertising
Specialties
User experience design, art direction, interactive design, concept development, design strategy, management, information architecture, brand & identity development, email, online advertising, usability research.
Proficiency: Photoshop, Illustrator, InDesign, Fireworks, Dreamweaver, Flash and Acrobat. Corel Draw, Corel PhotoPaint, HTML, CSS, Actionscript. Bilingual in Spanish and English (Written & Verbal)
